What is a Search Engine?
Why do you need Search Engine Optimisation?

To gain higher rankings and increased traffic! Put very simply, a search engine is an online directory that matches lists of websites with the terms and phrases people type in when they are searching.
How they do this and why they rank some websites higher on their listings than others is not a happy accident.
Good rankings are achieved only when certain design elements, which make it easier for the search engines to spider and log your pages, are fully and professionally incorporated into your site.
Design elements include all aspects that must be considered in the optimization process, the look and layout of the site, the graphics, the content incorporating the keywords and phrases, the navigation and internal linking, and the text must be very specific, easy to read and understandable.
All these elements must work together for the overall benefit of the site.

Full website optimisation is the only way that your business will be favorably ranked by the Search Engines and it cannot successfully be achieved by any other method. Specific attention to these details is often referred to as search engine marketing, as good search engine rankings will drive increased free traffic to your site.
Search engine marketing in Australia is still somewhat in its infancy as Australian small to medium businesses are only just becoming aware of the great financial rewards that can be reaped by having an effective business website.

Full search engine optimization, paying particular attention to the needs of the GOOGLE, YAHOO  and MSN search engines and also to some of the smaller search engines that feed their information directly to Google and Yahoo, will always reap rewards with higher search engine ranking.
For a business website to be effective, you need to be visible and easily found and using the Search Engines, ie: Google and Yahoo, is one of the easiest ways for people to achieve this Advertising and Promotion of course, as well as efficient Search Engine Submissions and Directory Listings, also play an important part.

Optimizing and preparing your website for search engines to successfully index and log, and to remain search engine friendly is one of the most important things to do when you want to improve your ranking and site visibility.
The only way to achieve this successfully is for your site to be fully optimized for the Google-bots and spiders to crawl and to fully comply with all the individual search engine submission criteria. There are many involved strategies to consider in this process.

For your website to become Search Engine friendly, you need to start with the layout and design of your site from the perspective of a search engine robot. Good SEO starts from the very first conception, with the creation of the fully optimized, internal architecture.
Each page, how it is put together, how it looks, the ease of navigation, loading speed, graphics and the information and internal linking it contains, plays its own unique part.
SEO also involves the strategic inclusion of Site relevant keywords and phrases.