Search Engine Marketing - Promoting Your Small Business, Direct to your Customers!

This is an excerpt taken from a presentation made to the US House of Representatives, by Rob Snell - a Small Business Owner - on the impact of the Internet on his business, particularly when they were threatened by the opening of a rival store, just across the road.

Here Rob speaks about his inexperience online, and how he was able to learn (quickly!) how to support his physical business, using the power and reach of the new business paradime, the internet.

Rob is now an accomplished Search Engine Marketer & Author, teaching and assisting other Small Businesses how to run a successful online business. You can purchase his book - "Starting a Yahoo Business for Dummies!" from Amazon.com

"The Internet levels the playing field for small business folks like us. As a consultant and speaker, my job is to teach the little guys how to compete with the big guys. We use the Internet to leverage the strengths of small business: unparalleled product knowledge, enthusiasm for what we sell and do, and outstanding customer service and support. Bigger retailers cannot compete when we go head to head, product to product. They sell too many things!"

"For my family, selling on the Internet has literally changed our world. We went from a retail company doing $400,000 a year and struggling to pay the bills to a multi-million dollar retailer in a few short years."

"Selling on the Internet via an online catalog is much cheaper than sending catalogs through the mail. Advertising on the Internet is more cost effective than any other medium we’ve tried."

"Search marketing is extremely efficient because you are ONLY marketing to those interested in your products. It is the least obtrusive form of advertising as the customer is literally asking for your ads when they perform a search. No other marketing method can touch search engine marketing for targeting the right prospects in the right places at the right time – when folks are ready to buy. "

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If you own an offline business - You need an online arm for advertising, better business exposure & sales! Search Engine Marketing, an essential tool for all Small Businesses today. Contact Affordable Web Promotions to market your website, your offline or online business or to create your promotional business listing today!