Keywords, Key Phrases and Meta Tags

Using well researched and highly refined, selected Keywords on your website will almost always generate increased traffic.
It is one of the most important steps in the optimization process.
It relates specifically to which words people are typing into the Search Engines when looking for your business, your products or your services on the net.

It is not always the most obvious terms that are used and they can be quite different from words that you might relate to your business. Keyword research involves finding your most pertinent Keywords and Key Phrases that are being used on a day to day basis to search for your business.
A relevant and specific Keyword search takes concerted time and effort.

Each page or focus of your business should be individually analyzed for its own more targeted and specific search terms.
Finding the right Keywords and Key-Phrases involves identifying the most effective search terms that generate the greatest traffic and that are also most relevant to your business.
In other words, just a selection of well-used but random search terms placed on your site, will not bring you increased traffic.
The spider bots read the information on your site and it needs to be not only relevant to your business name, page title and content, it should also make sense.

Being aware of what particular words your customers are using to search for you and by incorporating them judiciously on your site, will enable your prospective clients to find your business quickly and easily.
A well promoted, fully optimized site with correct and specifically targeted keyword integration, will rank better (show up more quickly in the Search Engines) and gain more quality traffic, than a site that has not paid attention to these aspects of site construction.

The search engines need valid reasons to log your pages and rank you for relevance to that search term or phrase.
The text and wording on your site, your content or copy, is where you need to pay full attention during the development or optimization of your site, to ensure your keywords and phrases are properly used in context with the message, products or services you are promoting on your site and the business you represent.

Meta Tags

A Meta Tag is invisible information that is inserted into the head of the webpage.
Meta - Tags are not seen as you view the page in a browser; they are written specifically for the spiders to use as a description of your page.
Most search engines nowadays do not use these tags, but they should not be omitted as some specialty search engines (which may be feeding information to the major Search Engines) still use them. Metatags are not visible content, but they should be incorporated into every page and title for more complete optimization of your site.

Back to S.E.O page